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12th Sep 2019

Huda Beauty is launching its first ever eyeliner, and it will change your life

huda beauty


Those who know Huda Kattan, know she is rarely seen without her iconic (always flawless), black winged liner intact.

Pulling off the winged liner look for quite a while, it was only a matter of time before her social family begged for her to develop her own.

With high demand behind her, Huda and team dove deep into liner research only to realise she had never found an eyeliner that was long-lasting enough, matte enough and black enough all in one. 

*Drumroll please*

Allow me to introduce Life Liner: the ultimate lifeproof super matte black eyeliner that took Huda and her amazing team almost 3 years to perfect.

So yeah, you know it’s good.

The liner is long-lasting, waterproof, smudge proof AND fade proof; oh and it’s also super matte and super black.


Life Liner is a dual-ended eyeliner for the makeup addicts and liner lovers! One-part liquid and one-part pencil.

HOW has nobody thought of this before?

Staying put for up to 48 hours, the Life Liner liquid liner formula is one of the longest lasting on the market.

How so? Well, by combining high molecular weight silicones and silicone resins, the Huda team was able to create an elastic-like texture that prevents cracking, smudging or fading during wear.

The liquid liner glides on super smoothly and quickly dries to the blackest matte finish you’ve probably ever seen!


The formula is paired with a custom soft, textured fibre brush applicator trimmed to perfection by Huda herself.

Huda was adamant about the cut of the brush to make sure consumers could create their perfect winged look without the line becoming too thick or clumpy.

She was so adamant that it took the team roughly 3 months to create just the brush.

And then, there’s the pencil. 

With staying power of up to 8 hours, the unique pencil tip contains a blend of silicon resins and other unique ingredients that delivers extensive wear and smudge proof colour. Divine. 

Comprised of flexible wax, a perfect balance between a creamy, easy-glide and structured application is created giving you enough playtime and precision to complete your look.

Designed with a propel system, you will never have to worry about sharpening your liner for more product when you need it most! With liquid at the forefront of every bold look, the pencil liner was created to be used on the water and lash line to further intensify and dramatise! 

Oh, and as if the Huda Beauty lads couldn’t get any better – they’ve even made a fab eyeliner YouTube tutorial, so you can perfect the wing.

Huda Beauty Life Liner is launching on TODAY! 

Plus, you’ll be able to pick one up in Brown Thomas on September 25th.

We cannot WAIT to try it!