It’s a serious perk of the job here at Her.ie towers that we get to try and test some of the latest and greatest beauty releases and call it work. Lucky us. Here is a heads up on three products that got a communal thumbs up from the team in the week that was…
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They’re Real Liner & Remover, €25/€19.50, Benefit
Have we mentioned once or twice how fond we are of Benefit’s They’re Real! mascara? We might have. Launched three years ago, the product was named the 2013 number one Multi-Benefit Prestige Mascara in the US and the number one selling Prestige Makeup item in the UK. One is sold every ten seconds around the globe. Impressive, no?
Now, our pals at Benefit are following up with They’re Real! push-up liner. The brains behind Benefit are calling this the world’s “easiest, most goof-proof” eyeliner, with three major innovations:
The matte, black gel formula is long-lasting and waterproof.
It’s a gel formula in a pen.
The innovative AccuFlex™ tip easily hugs your lash line from corner to corner.
It took the team behind They’re Real! over five years to perfect the product, and you can see the fruits of their labour on shelves next month.
Glossybox for Superdrug, €15 + p&p
Global beauty subscription company Glossybox has announced an exciting partnership with Superdrug for its May Subscription box, to help celebrate the beauty retailer’s 50th birthday. Superdrug has paired with Glossybox to curated a box full of gorgeous summer products.
It’s a match made in beauty heaven, as Superdrug launch over 3,000 new products a year, and Glossybox aims to introduce new handbag heroes to their subscribers every month.
The May box promises at least 4 full size products, along with a few extra treats. Featuring cult make up brands such as Maybelline and Rimmel with new launches from Simple and Max Factor, this celebratory box also contains Superdrug exclusives from B, Solait and Glossybox premieres courtesy of Blow Pro and I Love Cosmetics.
The May Glossybox is 15€ (+P&P)* and will be available throughout May 2014 from www.glossybox.co.uk while stocks last.
No7 Protect & Perfect ADVANCED Serum, €30.50/€33
Back in 2007 the beauty world went WILD for the launch of No7’s Protect & Perfect Serum, with rave reviews rolling in from all corners. Now, After seven years of continuous research, reformulation and further extensive scientific testing, Boots is launching new No7 Protect & Perfect ADVANCED Serums.
There are two options hitting shelves:
No7 Protect & Perfect ADVANCED Serum, for improving the first signs of ageing that usually starts to appear between 25 and 35 years old.
No7 Protect & Perfect Intense ADVANCED Serum, for improving the appearance of deep lines and wrinkles typically experienced by women aged 35+.
Here’s how makers claim this serum can aid your skin:
- Repair: with a peptide complex that includes greater quantities of Matrixyl 3000, the star ingredient which drives repair of fibrillin, a structural protein in the skin. The concentration of peptides in the No7 Protect & Perfect Intense ADVANCED Serums have now been significantly increased compared to the original serums
- Protection: with a patented antioxidant complex to help protect skin from unstable free radical molecules combined with inhibitors of enzymes that cause break down of structural proteins in ageing skin
To demonstrate the effectiveness of the new products, the scientists at No7 undertook their “most extensive and comprehensive testing programme ever”, involving more than 2,600 volunteers, 22 separate studies (including both consumer and clinical trials) and four clinical trials, including two key wrinkle clinical studies.
Dr Mike Bell, Skincare Scientific Advisor, Boots, said: “This has been the most rigorous and complex product development phase that we have ever undertaken. The identification of effective anti-ageing solutions has to come from an in-depth understanding of the biology of the ageing process.”
In clinical trials, the new serums were put to the test against the original, well-proven No7 Protect & Perfect Serums and as a result, the new No7 Protect & Perfect ADVANCED Serums are clinically proven to be even more effective at reducing the appearance of lines and wrinkles
An impressive 80% of testers saw their best anti-ageing results ever*, while more than eight out of 10 women in the user trials preferred the new No7 Protect & Perfect ADVANCED Serums to their current regime.
