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10th Jan 2019

The new face of Benefit Cosmetics is set to become the world’s first Supermodel with Down Syndrome

Rebecca O'Keeffe

benefit cosmetics

Oh, we love this!

Benefit Cosmetics is one of our all-time favourite beauty brands.

Everything about it is wonderful – from the products to the packaging.

Anyway, not that we needed another reason to love them, but sure here we are.

The brand has just named a new Irish brand ambassador, and she’s absolutely amazing.

Benefit made the official announcement on Instagram, saying:

“Our #womancrushwednesday goes to Ireland’s own Kate Grant wearing the NEW roller liner matte liquid eyeliner!”

“Kate is a true Benebabe from Tyrone, who recently modelled for our Roller Liner campaign!”


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“Watch this space! You’ll be seeing lots more of Kate strutting her stuff. Roller Liner is available nationwide for €24!”

We spoke to the glorious Mark Rogers, Head of Marketing for Benefit Ireland, who shared his excitement at the news:

“I am personally super excited to work with Kate. She embodies everything we believe in from over coming adversity and living and breathing positive vibes.”

We couldn’t agree more!