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Published 11:44 8 Jan 2014 GMT
Founded in 2005 by British entrepreneur Sasha Muir, butter LONDON had quite a few high-profile celeb fans. Known users of the brand reportedly include Kate Middleton, Lady Ga Ga, Gwyneth Paltrow, Rihanna and Kate Moss.
That said, we can't imagine K Middy opting for a pink eyeliner anytime soon...
Her thoughts: This collection is very London. It's fashion forward, colourful and brave. We can't imagine that certain elements like the aforementioned pink eyeliner and the blue mascara will find a wide fanbase, but here's the kick; those who do rock the colour will LOVE the products. The WINK eye pencil glides on just the way a good pencil should, and it lasts for hours. The cream shadow is lightweight and leaves a lovely faintly shimmering finish. If mascara is your beauty must-have, there are two 'basic' colours alongside the colour pops, so you're on to a winner there. Our picks of the bunch, though, are the LIPPY tinted balm, which is a godsend in this cold weather for offering both colour and protection, and the CHEEKY cream blush, a divinely soft tint that will make us look a little less like death warmed up while we're battling through January. Wins all round.
With prices ranging from €18 to €20, you can find the Rock Your Colour collection from butter LONDON in Avoca stores now.

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