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Beauty

27th Feb 2025

Aideen Kate explains why she has closed True Beauty

Kat O'Connor

Influencer Aideen Kate shared the major career move this week

Aideen Kate has revealed she is closing down her beauty brand True Beauty.

The influencer confirmed she is closing the brand after her recent move to Dubai.

She confirmed that True Beauty will be closing its doors but said she still made her dreams come true after launching her beauty venture.

Aideen shared: “I’ve been really nervous to talk about this but I finally feel at a place where I feel it’s right to fill yous all in on what’s happening! We’ve decided that it’s time for True Beauty to close its doors.

“I’ve been really nervous to talk about this but I finally feel at a place where I feel it’s right to fill yous all in on what’s happening! We’ve decided that it’s time for True Beauty to close its doors.”

She added: “I want to take this opportunity to thank you all sooo much for all of your support yous literally made my dreams come true but sometimes things just don’t work out the way they were once invisioned! Im also sharing this to let yous know it’s ok for things to not go to plan and it doesn’t make it a failure!”

Aideen stressed that it isn’t goodbye for good but more of a see you later.

“You never know what might happen with True Beauty in the future.”

Aideen confirmed the brand will be selling off their remaining products before the closure.

Her supporters praised her for working so hard to make her dreams come true.

Aimee Connolly said: “Aideen you’re so brilliant. Firstly how brave to start a brand and secondly yes it is so tough and only when you go through it do you really know!! This video will help so many.”

“Aideen wow! You’re not even 30 yet and look at what you’ve achieved & created. It takes so much courage to firstly take that leap & create like you have. You should be so proud. Nothing we go through is ever a failure or time wasted.. it’s all a learning for the next time. Onwards & upwards. Skies the limit,” Pippa O’Connor wrote.

Niamh Cullen added: “So proud of you Aideen and everything you have achieved. I can only imagine what the future will hold for you.”

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Aideen Kate